Bluesky has successfully built a vibrant community of 600,000 users on its initial test server, but faces challenges reconciling its vision of an open, decentralized protocol with the community's desire for a more managed social environment. This proposal suggests maintaining the existing server as a standalone entity while launching a new, open atproto network. Users could choose between the two, maintaining their identity across both platforms. By potentially transferring management of the existing server to its users and exploring various funding options, Bluesky could align with its original vision of empowering communities, while still accommodating diverse needs and upholding the open protocol.
This essay explores the exhilarating sensation of joining new digital communities, drawing parallels to real-world experiences and crises, and unpacks the challenges of sustaining the initial utopian fervor amidst growth. It emphasizes the critical need for designing digital spaces that prioritize community control, collective ownership, and participatory governance. The narrative then shifts to the case study of Bluesky, a digital community grappling with scalability, shifting norms, and the need for effective governance. By championing community involvement in decision-making processes and citing the Design Justice movement as a viable model, the essay underscores the importance of collaborative problem-solving in maintaining the vitality of digital spaces.